Experience
With 19 years of digital transformation experience in different industries, I built up strategies, businesses, products, channels, experiences, campaigns and also managed user acquisition, retention and monetization. Before consulting, my last role was Head of Multi Channel Marketing and Digital at Sanofi Turkey which in charge of digital transformation of the company based on orchestration of different channels and assets to excel the reach of health care professionals and patients. Before Sanofi, I was Head of Digital at GroupM Turkey. I transformed and lead local digital organization which specializes in an advanced technology suite of flexible media planning applications, data analytics and digital services improving advertisers’ use of audience-defining insights from hundreds of data sources to communicate with consumers across all media. I am passionate to demonstrate how new technologies can be applied to solve business problems in digital transformation and media landscape. Prior to joining GroupM, I was the Director of Digital Channels for Turkcell, leading Telecom&Technology company in Turkey. I was leading teams which are responsible of e-commerce, digital sales&service channels and social media platforms&communities. Before that I tried some several entrepreneurship projects in digital. Also I worked as a senior manager for Rafineri, one of the leading Creative Agency. Specialties: • Digital transformation and omnichannel strategy. • Designing and developing digital platforms. • Digital communications & marketing strategy and campaign development. • Digital media planning and buying. • E-commerce. • Revenue and P&L management. • Analytics and Data Insights • Marketing Automation & Personalisation • Performance Marketing
