Patty Toledo is the Head of Creative Community at Playsense, a creative agency that's anything but ordinary. Playsense is all about the gaming industry, partnering with game developers and publishers to create killer marketing content that takes player engagement and sales to the next level. As a creative community, Playsense aims to break out and change the world through meaningful actions and projects, leaving a mark in history. And Patty is the driving force for the community’s culture and health. Patty’s impressive career has spanned continents and industries. Starting her career in the music industry, she connected with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi, before channelling her experience into wider entertainment for over 30 years. Finding her calling in the games industry, Patty also worked in all areas, from game development to organising conferences worldwide. Tireless, Patty is also an Ambassador for Women in Games and a thought leader in the industry, supporting the community and its development into a more humane and inclusive environment. Previously an MMA fighter, Patty also speaks fluent English, German, and Spanish, with a good knowledge of Finnish, Japanese, and Korean.